Insights on synthetic data
The Science
Research-backed articles on Artificial populations, behavioral science, and how the platform complements traditional research — not replaces it.
Construct Validity in Synthetic Research: Are We Measuring What We Think We’re Measuring?
Synthetic research can be coherent and still measure the wrong thing. Construct validity is testable, and the test starts with how the population is built.
AP Team · July 23, 2026 · 6 min read
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The Yes-Machine: Addressing Acquiescence Bias in Synthetic Research
Synthetic survey respondents lean toward agreement. Balanced scales, forced choice formats, and statistical corrections take the easy yes off the table.
AP Team · July 23, 2026 · 6 min read
Beyond the Likert Scale: Why Synthetic Research Needs Text-First Methods
Why do AI survey respondents all answer 3 out of 5? Semantic similarity rating fixes the flattening by scoring what respondents say, not what they pick
AP Team · June 26, 2026 · 6 min read