Run Realistic AI Focus Groups, Get Insights In Minutes Instead of Weeks
Run persona-accurate panels with population-level personality distributions and a moderator that matches your needs.
Watch turn-taking, healthy dissent, and consensus emerge.
Made by The Decision Lab. Our clients include:
Our key features
Realistic, data-driven personas modeled on how real people think, decide, and interact.
Lifelike Personas
Powerful Insights
Realistic Discussions
Insight Pyramid
Most focus groups capture only 80% of insights.
AP unlocks the rest.
Get "80% there" in hours, not weeks. Use AI focus groups to quickly reach directional insights, then invest strategically in human research for the final 20%.
Artificial Populations complements real research — it doesn't replace it.
5 easy steps
to uncover insights
Define Objectives
Choose a research topic to explore - a product mockup, campaign message, or policy idea to drive the discussion.
Create Participants
Using behavioral data and personality modeling, we create realistic synthetic participants who mirror your target audience.
Moderator Plan
A custom discussion guide is generated by our moderator model, drawing on best practices in qualitative research.
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Simulate Discussion
Watch the conversation unfold as AI participants interact naturally, revealing opinions, disagreements, and emergent themes.
Detailed Report
Instantly receive a full transcript, coded themes, a concise report and a chatbot you can ask follow-up questions.
Proven by
Research
Peer-reviewed research from social and computational science validate the power of synthetic groups. Studies show they reproduce human-group dynamics with remarkable fidelity—faster, safer, and more consistent.
Why This Approach Works
Designed for insight depth & speed - with ethical safeguards, realistic modeling, and verified human alignment.
Segment-Faithful Profiles
LLMs mirror real demographic and psychographic behaviors.
Reach Rare Audiences
Engage niche roles—no screening delays or incentives needed.
In-Depth Reporting
Get a deep report in minutes and then ask follow-up questions.
Built-In Guardrails
Calibrated personas and bias checks ensure realism without drift.
Use Cases
Product Research
Test features, flows, and pricing.
Marketing
Explore reactions to campaigns.
Market Research
Rapidly refine hypotheses and guides.
Public Policy
Simulate citizen reactions & beliefs.
Health Science
Understand hard-to-reach populations
Academic Research
Prototype experiments and theories.
Qual Research Trade-Offs
Artificial Populations covers your bases so you can unlock the rare, high-value breakthroughs.
No Focus Group | Human Focus Group | AP Focus Group | AP + Human Focus Group | |
|---|---|---|---|---|
| Time to Insights | ★★★★★ | ★★★★★ | ★★★★★ | ★★★★★ |
| Output Quality | ★★★★★ | ★★★★★ | ★★★★★ | ★★★★★ |
| Insight Depth | ★★★★★ | ★★★★★ | ★★★★★ | ★★★★★ |
| Access to Hard Segments | ★★★★★ | ★★★★★ | ★★★★★ | ★★★★★ |
| Replicability | ★★★★★ | ★★★★★ | ★★★★★ | ★★★★★ |
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